Today we are going to talk about my favorite social media platforms. We are going to start from my website because the point of social media is that all your social media points to your website. You’ll want your traffic to eventually come to you. Your website is so important because it’s the only thing you own that is on the web. Everything else can be turned off or shut down, but they cannot turn off your website because you do your best to create traffic thru those social media platforms.
- Remember to put your social media accounts like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn and Instagram on your website so that people can get in touch with you on those platforms.
Having a Facebook page is always a must. You can have a personal and a private one. In your Facebook page you’ll have a nice banner with a very catchy picture or title. Your photo section should be all about what you are doing. On my page, Changing Minds Online, we post affirmations so that people will get inspired. Start their day off with something that is going to motivate them because the page is about the customer not about you. You are putting out the information because they need to resonate with the things you are putting out there. People need to see themselves buying the product. Your page needs to be catered to them.
To be able to cater to your audience, you can bring the product to them. For example, Changing Minds Online has their newsletters and they send out their videos on Facebook so the audience can watch it from there. Also, while you’re catering to your audience, you also share it on your other social media accounts.
Your audience may or may not respond to you but always remember that they are always looking for you to pop in and post updates. Whether they are affirmations, stories, inspirational pictures, those kinds of stuff.
Other ways you can connect and bring other people to your community are ads and letters that you can put in different kinds of ways. You can also connect to people by responding to them on their posts to your page. Remember that these people are putting you out there so respond to them as necessary.
Your video section can also be a helpful tool for you to inspire your audience. You can talk about motivational and encouraging things, you can have interviews with different people who are an inspiration to you or your business, you can share anything with your audience. Bringing inspiration to others through others is key for your Facebook.
What is cool with Twitter is the Lists section. Listing is very important because it will help you clear out your feed. You can subscribe to different lists and then you have a section there to see what you are a member of. If you have a lot of followers and people like your tweets, they can put you in a group so that they can always get your tweets. That way it keeps your social media stream organized. If you want to get the people’s contents that you’re really looking for and other tweets are blocking them, put them in a list so that you don’t have to worry about missing anybody’s content.
People usually don’t pay attention to the Favorite button because they usually retweet what they like. What they don’t know is that favorites stay and you get to keep them and then check back later to read them again. If somebody tweeted a link but you’re at work and you can’t look at that link at the moment, you can favorite the tweet and check on it later.
Then of course there is the Following and Followers list. You can follow people who’s been following you and you can also check out the settings button and see all the different things that you want to do. You can tweet the person, send a direct message, add or remove them from your list, mute them, block them, report them, you can also turn off their retweets.
People on Twitter often ignore their Direct Messages because of scams. If you use your direct messages properly and actually connect and engage with people without scamming, then people will actually answer you back.
- Remember if you send a direct message to someone and you want them to check it, definitely tweet the person saying “Check your DM” and they’ll know that you’re not scamming them and you’re trying to connect with them.
Now if you want people to pin your board on Pinterest and you want to get noticed, your titles need to be catchy. Especially on your personal block; like what I put in my title “As Seen On..” This board shows my interviews, personal info, things posted on my website and other information about me. You can also put fun stuff in there like “All Blue Everything!” where she posted different kinds of stuff that is colored blue because it is my favorite color. Labeling your boards is a great way for people to find them. People also find them if you tagged the board, if you put hashtags on them and @ mentions. So all of these different things help put your boards out there. Another tip is to invite people to pin your board. Once the person pinned to your board, it automatically gets in their board and people who are following that person can pin your board as well. So make a separate board for everything you do. You can also put videos on Pinterest.
If you are a visual person, Instagram is for you. People love visuals especially if you hold a product. You want to put all your products out there so that people can see what is going on with what you’re doing and what you’re selling.
Instagram has a limit with active links on photos. Whenever you put a link in a description of a photo, it will not activate. On the other hand, you can put a link in your bio because it will be the only link that is going to be active. So if you have a website, make sure it’s right there. Make sure to let your followers know that your link is in the bio.
Hashtags are a very effective in Instagram. For every post, you get 30 hashtags and you can mix it up. Hashtags that relate to your posts can get you likes and followers. You can also have your personal hashtag and if you click your hashtag, you can see your hub on Instagram.
Google+ is super hot for two things:
- Getting your information into the search enginge.
In your Google+ profile, you can have your tag line, what you’re doing and you can put your bragging rights in there. You can also see the people in your circles and people who have you in their circles. You can build a community, put your education, basic information, places you’ve lived in, and of course your social media handles.
In the Posts section you can basically put your photos, links, videos, events and event create a poll. You can post different things about you or your business and of course you can also share other people’s posts. Now what’s great about sharing posts on Google+ is that whenever someones shares it, it goes to their feed and it boosts your Google rankings.
So now the logo with the quotation mark on the right side of the screen is your Google Hangouts section. This is basically your messaging section. You can also start a video hangout. If you want to do a webinar, you can use Hangouts on Air. But if you want to do a regular video Hangout, then you do just regular Hangout.
LinkedIn is a business channel or basically the business Facebook. You can post and put your information out there, you can connect with people, you can send your likes out, you can also see who’s been following and viewing your posts. You also can see all your different articles and how you rank.
When you connect to a group on LinkedIn, you can put different topics to talk about. You can also join in on the topics that other people talk about and put in your comments on these things. These people have the same interests as you so why not engage with them and put your information out there and see if it gets any hits. Collaborate and get that information out.
I would love the hear about your favorite social media platforms! Let me know what else you would like to see on the blog!
Remember to always “Motivate Social!”
Dr. Aikyna Finch (@dradfinch) Blogger at Motivate Social Blog where I Motivate through Social Media!